Earlier in the year, Faith History sat with Teju Ajani, Head of Content Partnerships for YouTube in Sub-Saharan Africa. Although they spoke about a number of things, we have highlighted major takeaways from the conversation they had. You can listen to the interview here.
Teju Ajani studied Software Engineering and Economics before joining Google as a Business Development Manager. YouTube was one of the products in the portfolio she managed. As a result, she was a great fit for her current role when it became available.
Here are three key takeaways from the interview with Teju Ajani.
Teju Ajani: No need to complain about lack of data
There is a presently a feature in the YouTube app that allows you watch videos later. The feature is called YouTube Offline. It allows you save a video to view when you don’t have data. You can also save this video for up to 48 hours. The video refreshes when you return back online.
However, this feature is not available in all countries. The feature is also not available for all videos. This YouTube Help page lists about sixteen countries where the feature is available. Nigeria, Ghana and South Africa are on the list among others.
Teju Ajani: There are videos on YouTube about YouTube
Surprise, surprise, right? Not exactly! For people looking for help on how to use YouTube, there are videos on the platform about it. There is a YouTube Creator academy. It teaches how to create a YouTube channel, how to succeed on the platform etc. The YouTube Creator Academy contains videos from successful users of the platform. The Academy has a video channel on the platform with short video snippets on these topics. Alternatively, you can simply ‘Google’ whatever questions you have about using YouTube.
Teju Ajani: Monetizing Your YouTube Channel
The easiest way to monetize your video is the first time you upload it. All YouTube users are asked a question about monetization when they upload a video. Users can always go back to enable monetization if they missed it the first time. You can do this on the dashboard displayed when you log in to your account on YouTube. There are rules and regulations that you have to agree to before you enable monetization. You will need to connect your YouTube account to Adsense.
You can only make money when people watch your video. The more people that watch your videos the more money you make. When you enable monetization, ads are placed on your content. Advertisers can match their ads to specific content. You don’t get paid if people skip the ad on your videos. Advertisers only pay for ads if viewers watch them. Ads can be placed under your video or beside it. This is managed by the Adsense system.
So there you have it! Three major takeaways that are definitely helpful. Don’t forget to listen to the interview here and share with friends and colleagues.