Adaora Mbelu-Dania is an old friend and a digital native in Nigeria. Having run a digital agency from the
early days, which in these parts would be as recent as 5 years ago – long before there were any really solid ones.
We had a good chat about some of her most recent projects, notably the recent Guinness African Special campaign. As head of digital innovation at A2 creative, she was part of the team that created the brand identity as well as the campaign’s look and feel.
Next, we chatted about her new project/venture- ‘The 7th Element’ which aims to commercialise the art of graffiti by providing an online platform for artists to showcase and sell their work.
Brands & Individuals should use social media as an online Focus group. -Adaora Mbelu-Dania
In the upcoming unveiling that takes place on the 28th& 29th May at the Kia Showroom in Victoria Island- Lagos, visitors will get to experience the marriage of both digital and real life graffiti art as one seamless piece.