Nerve Mobile is a two-year old technology company offering Africans access to locally-relevant digital content. Its unified content distribution platform NerveFlo provides African content creators a one stop shop to sell a variety of content. These include audio, video & text materials. The content will be available for purchase in over 20 countries. The startup won the DEMO Africa 2014 title.
A Bit Of Background On Nerve Mobile
Silas Okwoche started the company with his team sometime after earning a Bachelor’s degree in Chemical Engineering. Although he initially hoped to work in Nigeria’s Oil & Gas sector, he later changed his mind as his love for technology continued to grow. Before founding Nerve Mobile, Silas did some freelance work and also worked with an Oracle partner in Nigeria.
The startup first launched with its own brand of smartphones as a way for Africans to access digital content. There were hardly any major smartphones brands around at the time. Subsequently, the startup decided to focus on building its digital content marketplace. This was because it didn’t make much sense to be involved in the hardware business anymore as more smartphones flooded the market.
The Rationale Behind Starting Nerve Mobile’s Content Platform
Although NerveFlo makes it easier to access a large variety of African content, Silas says there’s more it. NerveFlo is making it easier for content creators to access their primary market which is Africans in Africa. Before the platform launched, local content creators could only sell their content on international platforms which served foreign markets better. The marketplace allows creators sell content to the local audience in their local currency starting with Naira. It appears the startup will be looking to add more currencies in the nearest future.
How To Access And Sell On Nerve Mobile’s Content MarketPlace
You can access the platform via the website www.nerveflo.com on your desktop and mobile device. There is also an Android app available in the Google Play store. You can buy any content you want on the website or via the Android app.
Consumers can access digital content such as books, comics, short films, music, magazines, movies and a number of others. These could be free or premium content depending on the price the creator pegs it at. Prices range from 30 Naira to 1,000 Naira or higher.
Sellers can upload their content to the platform via the website by simply clicking “Become A Seller” on the top right corner of the home page. Furthermore, sellers can upload their content in 60 seconds and can choose to earn either in Naira or USD. Earnings from their content is delivered directly to them in real time. Presently, eighty percent of sellers on the platform are on the continent while the remaining twenty percent includes Africans in diaspora.
Nerve Mobile And The Upcoming Imbube African Book Festival
The organization is hosting an event named the Imbube African Book Festival to put a spotlight on writers and their work. This is based on a belief that literature should be the baseline for culture. In other words great content should come out of great books. The objective of the event is to celebrate Africans on the continent telling stories about Africa. Imbube is the Zulu word for Lion.
The event is inspired by the following quote from Chinua Achebe “Until the lions have their own historians, the history of the hunt will always glorify the hunter… Once I realized that, I had to be a writer. It’s not one man’s job. But it is something we have to do, so that the story of the hunt will also reflect the agony, the travail — the bravery, even, of the lions.”.
According to Silas Okwoche, digital is the future of book publishing. He believes in the nearest future, more people will access books in their digital formats instead of print. Mark Coker, Founder of the world’s largest indie book distributor, seems to agree. The event will bring writers, publishers, booksellers and literature enthusiasts together to discuss the future of publishing. There will also be discussions to help writers become better book sellers and how their books can go on to shape culture. You can find more about the event here and register to attend here.
Tell us what your think in the comments! Don’t forget to listen to the full interview here.