If you live in any part of Nigeria, there are typically two ways to get beverages (these include alcoholic & non-alcoholic). You either walk into a store to pick them up or call a vendor. Drinks.ng is making this process easier for everyone. The four-year-old drinks ordering platform will deliver at any time on Lagos Island, Nigeria. It currently runs a 24-hour service in Africa’s most valuable startup ecosystem.
Faith History had a chat with LanreAkinlagun on Episode 107 of the Everything Digital Radio show. Listen to the interview here.
Drinks.ng: A Brief Profile Of The Founder
LanreAkinlagun studied Marketing & Mass Communication at the London Metropolitan University. He fell in love with technology during his time at University. He got his first job after University at Universal Pictures. As part of his portfolio, he had the task of understanding the digital space and its implications for traditional business models.This task was the start of his journey in the digital marketing space. He later moved to join Vizeum, a digital marketing agency.
Although he is not a developer, Lanre considers himself as a techie from a digital marketing point of view. He has spent the past 12-13 years in the digital marketing space.
Drinks.ng: Here’s How It All Started
He first got the idea to start Drinks.ng when he was asked to purchase drinks for a wedding. Lanre was frustrated as there was no single place to get all the drinks he needed. He was advised to either go to the open market or call ‘a certain guy’. According to Lanre, everyone had a certain guy you could call. He started Drinks.ng to make it easier for consumers to get the drinks they want in any quantity. The startup’s goal is to help consumers get authentic drinks at competitive prices.
“Our Beverages At Drinks.ng Are Authentic” – Lanre Akinlagun
Consumers ordering from the platform should be rest assured of the authenticity of the beverages. Drinks.ng works directly with all the manufacturers of the major brands. They include MOET Hennessy, PernodRicard, Diageo etc.According to Lanre, the startup has a solid relationship with all of the major manufacturers. One proof of the solid relationship is the fact that some of them have taken the Founder on trips across the world. For example, Lanre has visited the Champagne and Cognac regions in France courtesy some of the manufacturers.
Additionally, the startup has great deals from time to time. For example, if a consumer orders two bottles of MOET, they could get two bottles of mini MOET. The startup also gives out goody bags when they get invited for interviews.
“Drinks.ng Has Got Footprints Across Nigeria” – LanreAkinlagun
The organization currently deliversdrinks to 24 states across Nigeria. Keep in mind that there are 36 states in Nigeria. Consumers outside Lagos can order as little as one bottle. Drinks.ng has an office in Lagos and Abuja in Nigeria. The startup is also opening its Port Harcourt (the capital of Rivers State, Nigeria) office soonest.Drinks.ng also delivers beverages to events, clubs, etc. at any hour of the day on Lagos Island. The organization will get drinks to any part of Eastern Nigeria within 48 – 72 hours. It plans to be present across the whole of West Africa in the next 3 – 5 years.
According to LanreAkinlagun, there are typically three major reasons why people outside Lagos order drinks from them. First, their local vendor’s prices are slightly higher than Drinks.ng. Secondly, they are unable to get those drinks in their region. Finally, they have had a bad experience with their local vendor in the past.
Drinks.ng currently has a magazine called ‘Spirit’. The magazine features brand ambassadors from the beverage industry. It also contains informational and educative pieces about the beverage/liquor industry. There is also a catalogue of all the products you can get in Nigeria and where to get them.