Digital marketing, according to the Financial Times, is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing has become a necessity for every business who wants to succeed in the 21st century. The Dedicated to Digital (D2D) event seeks to help individuals and businesses better understand how to make digital marketing work for them.
Faith History spoke with Liz Osho, Lead Strategist at SOME Solutions. SOME Solutions is the convener of Dedicated To Digital. Listen to the interview here.
Dedicated To Digital: What Is The Event About?
Dedicated to Digital is a one day digital marketing masterclass.
It has been put together by SOME Solutions a strategic communications company. Its clients include the South African tourism agency, Black Opal, Sweet Kiwi, Genevieve and a number of others.
The Dedicated to Digital 2017 edition held in Lagos, Nigeria with speakers like Bolanle Olukanni, Afua Osei and Sonia Irabor. Others include Gbenga Ayo-Dada, Jite Ovueraye and many more. Furthermore, speakers at the 2018 event held in Abuja were Charles Okpaleke, Olajide Okerayi and Erik Zara. Other speakers also at the event were Chioma Agwuegbo, Samiah Damilola Oyenkan- Ahmed, Yetunde Shorters and many more.
Why Dedicated To Digital?
Digital is the future and every business needs to learn how to make it work for them. The D2D event seeks to address the gap with digital marketing education. This gap is as a result of the fast paced nature of digital platforms. Additionally, the event targets owners of small and medium businesses and media managers within corporate bodies. It also targets young graduates and aspiring digital entrepreneurs.
The SOME team carefully chooses speakers for the event. The speakers are individuals who are digital mavens who are also executing successful digital strategies. The D2D event is a roadshow that will go from city to city. It has held in two cities in Nigeria and the next event will hold in Ghana, West Africa.
What Is The Curriculum For A Dedicated To Digital Event?
A number of topics are covered at the Dedicated to Digital event. Firstly, they include Building a Digital Network, Finding your Niche and Monetizing Content. Furthermore, some more topics include Growing & Protecting your Business Online and Building a Digital Team. Additionally, the event also treats topics like Starting Conversation through Story Telling and Content Strategy.