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SME Social Media Tips: How to Create an Instagram Business Account

Instagram is an internet based app that allows you share photos either privately or publicly. It is available both in a mobile and desktop format. The app has become very attractive due to the number of monthly users which has grown to 700 million between 2010 when it was created and now. Creating an Instagram business account is one sure way of attracting prospective customers.

Why Instragram is Good for Business

There are many reasons why Instagram is good for business but here are the top four:

  1. Pictures can speak louder than words. Pictures can elicit emotions and get viewers to connect with your brand in a dynamic way.
  2. The app provides an opportunity to go viral through the re-posting function. As viewers share your pictures, they stand a chance of going viral thereby putting your brand in front of millions of potential customers.
  3. Internet users spend more time on Instagram than any other social media network besides Facebook according to this research by comScore.
  4. According to Shopify, visits that end with a purchase on Instagram will generate higher revenue than those of other social media platforms.

How to Switch Your Instagram Account to a Business Account

  1. If you want to convert your Instagram account to a business account, ensure you have the latest update. You also have to ensure your account is Public as private accounts cannot be switched to Business accounts.
  2. Open your app and go to your profile.
  3. Tap on the Settings icon at the top of your profile.
  4. Click on Switch to Business and select the Facebook page you want to associate your Instagram Business Account with.
  5. You will then be prompted to edit, keep or delete the contact information pulled from your Facebook page.
  6. Click on the ‘Done’ button and your account is all set up.

For more details about your Instagram Business Account, see here. If this article was helpful, then you would like Faith History’s interview with Julchit Dadi. Julchit is an Instagram expert, she spoke with Faith about best practices on the platform. You can go directly to the audio here

 

Featured image; Blogtrepreneur via Compfight CC

How To Upload An Image or Video To Instagram On Your Laptop Using Gamblr

As you may already know we like to make your life easier with digital tips and tricks. We bring you tools we discover from time to time. One of such is Gamblr. Gamblr is a desktop application that lets you upload photos to Instagram from your laptops, personal computers and Macbook.

(Caution: Ensure you read the conclusion at the end of the article)

Sometimes you have a photo or photos on your desktop computer which you would like to upload to your Instagram profile. You might not want to go through the stress of transferring it to your phone first. Perhaps you lost your phone or just have quite a number of photos that are not on your phone. Gamblr is a great application to do this. There are a couple of others e.g. Deskgram etc. You can log in to your account via the Instagram website on a desktop computer but can’t upload photos.

So let’s dive straight into the steps, ready? Here we go!

Gamblr Step 1: Download and Install the Application

This was obvious right? Yeah yeah! It was still worth mentioning. Go to the website and download which ever one applies to you. Next you will need to install the executable (.exe) file you have downloaded. To install double-click on the .exe file. Once it begins, take a short stroll or go get a glass of water.

Now that you are back, we can move on to the next step.

 

Gamblr Step 2: Load the application and sign-up

The application should either be in your Start menu list or on your Desktop environment. Double-click on any of them to load the application. The application will prompt you to sign-up.

You should see something like this:

 

Gamblr Sign up Page
Image #1: Gamblr Sign up Page

 

 

Gamblr Step 3: Sign into the application and click Upload Now

By now you already have an account and have linked your Instagram profile. Simply sign into the application and you will see an environment with different buttons and links. Click on “Upload Now” on the right of the environment. See image below:

 

Gamblr Upload Now Page
Image #2: Upload Now Page

 

 

Gamblr Step 4: Click on the Drag and Drop Box

You will then need to click on the Drag and Drop image box to select the image you want to upload. The image for upload should be saved where you can easily access it. This makes it quicker to drag and drop the image on Gamblr.

 

Gamblr Step 5: Set the Properties for Your Image

The next steps of screens allow you set different properties for your image. You will be prompted to select the size you want, add filters or motions. If you are unsure what size to choose, just select 1:1 and click “Save”. The next page after you save size prompts you to filter your image or apply motions to it. If you would like your image to appear as is, click “Continue”. The next page to be displayed is the “Caption” page which leads us to Step 6.

See images below for guidance on Step 5:

 

Gamblr: Set Image Properties
Image #3A: Set Image Properties

 

 

Gamblr: Set Image Properties B
Image #3B: Set Image Properties

 

Gamblr Step 6: Type in Caption and Tag People

Simply type in your caption in the page displayed after you have carried out Step 5. Here is where you enter all your hashtags etc. Right beneath your image you can tag whoever you want to tag. Just enter their Instagram username if you remember it.

See image below:

 

Gamblr: Enter caption and tag people
Image #4: Enter caption and tag people

 

 

Gamblr Step 7: Choose When To Post Image and Click Send/Schedule As The Case May Be

This is the final step! Gamblr lets you choose when to upload an image or video. You can send immediately or “some other time”. With “some other time”, you can schedule posts (See image below). Whatever you choose to do, clicking the send button publishes the post whether immediately or later. The con of scheduling posts with Gamblr is that you have to be online with the app at the scheduled time for it to publish the post.

 

Gamblr: Scheduling posts
Image #5: Scheduling posts

 

 

Conclusion

It’s worth noting that nothing beats using the Instagram mobile app. Other apps are not as secure and great as the Instagram mobile app. Only use Gamblr and other apps when you absolutely need to. Apps like Gamblr will come in handy at such times. Do your best to avoid the free likes, gaining followers and coins. Ensure you have your anti-virus updated and working properly. Also read the Gamblr terms and conditions and be sure you are fine with them before downloading the app.

Let us know if you know of other desktop apps like Gamblr. Also let us know if you have had any issues using the app. Do share this article within your social media community, you never know who it may help.

PS: Do not consider this article a recommendation of the app. You can read a review of the app online before proceeding to download it.

Images; Gamblr Windows Application

Podcasting: How To Publish Your Podcast On iTunes Store

Podcasting involves the creation of a series of audio files that are distributed to listeners in episodes. There are a number of steps & tools required in the creation and distribution of podcast. One of the important elements is the RSS Feed.

Podcasting is at the heart of what we do at EDNG as we bring you weekly interviews with digital business owners and founders. This article therefore focuses on how to publish your podcast on iTunes so your listeners can have access to them. In this article, we have used SoundCloud as the podcast hosting platform because it is the tool we use at EDNG.

Publishing your Podcasts on iTunes Store

To publish your podcasts on iTunes you need to follow these steps:

  1. Ensure it is in .mp3, .m4a, .m4v, .mov or .mp4 file (not Windows Media, RealMedia or Flash).
  2. Ensure your file name only includes letters and numbers and not accented characters.
  3. Get your artwork ready. Here is a summary of the guide from iTunes; “Artwork must be in the JPEG or PNG file formats and in the RGB color space with a minimum size of 1400 x 1400 pixels and a maximum size of 3000 x 3000 pixels at 72 DPI. For examples of artwork, see Top Podcasts in the Podcasts app or the iTunes Store”.
  4. Select a suitable podcast hosting platform to use. For this example, we will be using SoundCloud. There is a great list of different podcast hosting platforms here. This website also had a fair attempt at comparing some of them.
  5. After uploading your podcast to SoundCloud, you will need to set up an RSS feed for your account.
How To Automatically Add Tracks To Your RSS Feed
  • Go to the Settings page on the rightmost corner of your SoundCloud page.
  • Click on the Content tab on the new page
  • Fill the compulsory fields, then scroll to the “Upload defaults” section and mark “Include in RSS Feed”
  • Click on “Save Changes” at the bottom right of the page.
  • This will automatically add your future tracks to your RSS feed.

 

iTunes Connect
1.0 – Adding future tracks to your RSS Feed automatically

 

Uploading Previous Tracks To Your RSS Feed

To upload all your previous tracks to your RSS feed in one batch. Follow these steps:

  • Go to your profile icon and click on it.
  • You will find a dropdown, click on “Tracks”.
  • Click on the selector box which chooses all your tracks.
  • Once done, select “Edit Tracks”
  • You will find a dropdown once you select “Edit Tracks, click on “Permissions” from the dropdown.
  • A new window opens for “Permissions”, ensure you mark “Include in RSS Feed”
  • Once done, click “Save” at the bottom of the “Permissions” pop-up window.

 

iTunes Connect
1.1 – Selecting multiple tracks to add to your RSS Feed

 

You can continue with publishing your podcasts on iTunes using these concluding steps:

6. You can choose to sign up on PodTrac in order to get more information about your podcast subscribers and listeners. If you choose to use PodTrac, you will need to enter http://www.podtrac.com/pts/redirect.mp3/ as your “stats service URL prefix” under the Content section of your Settings page. Refer to image 1.0 above.

7. To add more categories for your podcast on iTunes, you will need to sign up on FeedBurner to do this. More details on how to do it here.

8. Download iTunes and visit the iTunes Connect page

9. Login to the iTunes Connect page to submit your podcast.

10. You will first need to test and validate your podcast before you submit it. Test by using this link and validate by following these steps.

11. To submit your podcast. In the new podcast page, Click ‘Submit’. Ensure you have validated the podcast before submitting it.

12. Your RSS feed will then be validated and submitted by Podcasts Connect.

13. Click OK.

14. Podcasts Connect will show your podcast in the dashboard along with the Submitted for Review status. Your RSS feed will first need to pass the initial validation (for example, the RSS feed contains all of the recommended tags for the iTunes Store) and submission.

 [Cover Photo by iPhoneDigital / CC BY-SA 2.0]

Five Free Digital Skills Certifications That Can Boost Your Career or Business

The global job market is becoming more competitive as the clock ticks. We have compiled in this article a list of five free digital skills certifications that can help you compete favorably. You will find them helpful if you are a startup founder, tech employee or just a digital native. The certifications are suitable for everyone because how we work and live is continuously changing as a result of technology.

Certifications are a good way to show potential employers and your clients that you can be trusted with certain tasks. Asides from the skills you will gain from these courses, they are a good way to display corporate credibility. Startup founders who are at the early stage and cannot afford to hire manpower would need these skills. If your startup is at the advance stages, you will also need these skills. You will need them so as to support the work your staff members do. You may also need these skills so as to provide an informed feedback to your digital marketing and social media team members.

These courses are not only valuable, they are completely free. They are provided by subject matter experts and leading companies in these areas. Do keep reading to find out what these digital skills certifications are.

1) HubSpot – Free Inbound Marketing Course

This free Inbound Marketing Course by HubSpot comprises 12 classes. They will make you an expert in the subject. Some of the classes are listed below.

  • Optimizing your website for search engines
  • The fundamentals of blogging
  • Amplifying your content with social media
  • Anatomy of a landing page
  • Enticing clicks with call-to-action and a couple of others.

Inbound is simply defined as a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization. The goal is to attract people to your offerings rather than chasing after them.

Hubspot is an inbound marketing and sales platform. It provides the course through its Hubspot Academy platform. You can sign up for the course here.

2) HootSuite- Social Media Marketing Training

Although you have to pay a token to get the certificate for the course, the training is very valuable. This free social media training by HootSuite is a great resource. It teaches how to amplify your brand or startup on social media. The course is provided by the HootSuite Academy. Other free courses on the platform include the HootSuite Platform training and Social Selling course.

Hootsuite is a social media marketing and management platform. It was founded in 2008 by Ryan Holmes. The platform’s dashboard supports social network integrations for the popular social media platforms. These include Facebook, Twitter, LinkedIn etc.

 

Facebook Blueprint
Facebook Blueprint (Credit: www.facebook.com/blueprint)

 

3) Facebook Blueprint – Facebook Marketing Courses

These specialized courses are provided by Blueprint eLearning in conjunction with Facebook. These courses are for individuals and businesses. They teach about how to use Facebook to grow a business. Learners will be required to pay a fee so as to get certified. However, the courses are free. The resource center contains 102 courses on Facebook and Instagram marketing.

Some of the courses offered on the platform include the following:

  • Ads in Instagram stories
  • Audience insights
  • App Installs
  • Boost Your Posts
  • Buying channels
  • Creating a Facebook Page
  • Engaging story lines with instant articles and many more courses.

There are two certifications that learners can take. These certifications are listed below

  • Facebook Certified Planning Professional
  • Facebook Certified Buying Professional

Learners will have to take exams for these certifications in a closely monitored environment. You can find out all you need to know about Facebook Blueprint here.

This is number three of our list of free digital skills certifications. Keep on reading for the other two.

4) Google – Digital skills for Africa

Google Digital Skills for Africa is a learning platform targeted at African youths. It teaches them how  to succeed with digital. It is suitable for business owners and employees. The platform was created as part of Google’s goal to train 10 million African youths over the next five years. In less than a year, Google has successfully trained one million youths on the continent. Half of those who have completed the program are from Nigeria.

Google clearly requires no introduction. You most likely have used one of its services today.

Do keep reading for the last of our list of free digital skills certifications.

 

Google Digital Skills for Africa
Google Digital Skills for Africa (Credit: www.learndigital.withgoogle.com)

5) Google – Adwords Certification

This course is offered by the Google Partners team. It is more suitable for Digital Agencies or Freelancers. In order to become certified you will first need to pass the Adwords Fundamentals course and any of the other Adwords courses. The course are listed below.

  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising, or
  • Shopping Advertising.

Students will receive a personalized certificate from Google Partners upon completing the course. To complete the course, you will first be required to create a Google Partners account. You can learn more about the Adwords Certification here.

Read more about other great free digital skills certifications or courses from this Bufferapp and Inc. articles. Finally, you can also let us know other good ones we missed in the comments section.

 

Everything You Should Know About Facebook’s Free Basics In Nigeria

In May 2016, Facebook announced the launch of its Free Basics service in Nigeria, its largest African market. Free Basics is part of the Internet.org initiative created by Facebook. The service allows users access Facebook and other websites at no cost to them. Here’s everything you should know about the service in Nigeria:

 

  1. Free Basics Was Launched in Nigeria in Partnership with Airtel

The Free Basics service in Nigeria was launched in partnership with Airtel. What this means is that the service is only available to users on the network. The service was launched after Airtel CEO, Christian de Farai announced that it was launching the service in 17 African countries. The announcement was made in November 2015. Here were the words of the Airtel CEO:

“With Africa’s widest 3G network, Airtel has been at the forefront of the data revolution in Africa. We are cognizant of the power of internet in changing lives of communities and this partnership with Facebook will aid in bringing more people online and reduce the digital divide.”

Airtel already launched the service in Zambia, Kenya, Malawi, Ghana, Seychelles and Rwanda by the end of 2014. In the first phase after the 2015 announcement, it launched the service in Nigeria, DRC, Gabon and Niger.

Free Basics is also available on the 9Mobile network in Nigeria and Express Wifi (Coollink). I tested out the service on my 9Mobile network and it was quick, simple and clean.

 

Free Basics - Jobberman Founders
Jobberman Founders (Credit: www.internet.org)

 

2. Here Are The Services Available on Free Basics

Users of the platform will be able to access services like health, education, jobs, communication and local content with zero balance. Some of the websites available on the platform are listed below.

  • Goal.com
  • Jobberman
  • Ask a Doctor by Kangpe
  • PASS.NG
  • Nairaland
  • BBC News

There are a number of other websites you can access for free on the platform. You can check them out here. As at 2016, there were more than 85 of these services in all. Facebook CEO, Mark Zuckerberg, excitedly announced the availability of Jobberman on the platform. Facebook will clearly continue to work with Nigerian programmers to build local content that will make the platform attractive to users.

 

3. How To Access Free Basics On Your Phone

You can only access the platform on the Airtel and 9Mobile network in Nigeria. You can also access it via the Express Wifi (Coollink).

Here are the steps to access it on the 9 Mobile network:

  • Turn on your mobile data
  • Open a browser and type in this URL; https://0.freebasics.com/
  • Alternatively you can also download the Free Basics by Facebook app in your Google Play store

Here are the steps to access it on the Airtel network:

  • Turn on your mobile data. Remember the service is free so no worries.
  • Go to the internet on your phone browser
  • Type: www.freebasics.com
  • Click “Continue” to accept the Terms. Enjoy the free services!
  • You can also access the service via the app from your Google Play store after you download it.

Here is a great article about how to get on the platform. It’s a great read if you need more details.

While there are arguments regarding the impact of the platform on net neutrality, it makes sense for many Nigerian users. There are about 34 million subscribers on the Airtel network and 19 million Nigerians offline. Many of these people will find the free platform attractive due to the high cost of data. Let us know what you think in the comments section.

[Cover Image Credit: www.internet.org]

Facebook Safety Tips: Simple Steps To Prevent Your Account From Being Hacked

If you have ever logged into your Facebook account and seen images or updates you never posted, these Facebook safety tips would definitely help. Perhaps you got feedback from your Facebook friends about seeing inappropriate content on your timeline. Worst still, has someone been using your account to defraud your friends? Keep reading. These simple Facebook safety tips will get you started on securing your Facebook account. They will help you prevent hackers from getting access to your account and like the saying goes, “Prevention is better than cure”.

Safety Tip 1: Never give out your Facebook password to anyone

While there might be an exception to the rule for say couples, you should never give out your Facebook password to anyone. This is one of the most important rules every internet safety expert will give you. Your password is your secret code to accessing your account, no other person should really have access to it. If you do not have access to the internet at home or on your mobile device, do not give your password to internet café operators. Not only are they likely to hack your account, they might leave it lying somewhere for another person to see.

Since many people use the same password for a number of their online accounts, they become vulnerable to attack. Once hackers or strangers have access to any of your passwords, it becomes easier for them to guess how you create your passwords. You can prevent attack by simply not giving your password to anyone.

Safety Tip 2: Do not store your password anywhere except password keepers

A follow-up to Tip 1 is that you shouldn’t store your Facebook password anywhere but a Password Keeper.  Life Hacker has a great list of the Five Best Password Managers. You can read through them and decide on one. Do not write your password in a book or a piece of paper or anywhere else. Chances are you could lose them and someone else might get access to it. You can also search the Google Play store for a good Password Keeper if you own an Android phone. Check the reviews to see what other people are saying about the app. It will help inform your decision.

 

Safety Tip 3: It’s Unwise To Save Your Password On a Browser…….

….. Except maybe no one else has access to the device you used. Whenever you are working on a public computer or using a friend’s one, do not store your password on the browser. This is because there is a great possibility of another person getting access to your Facebook account especially if you forget to log out correctly. A number of the popular browsers offer you an option to “Remember” or “Save” your password. If you do not have exclusive access to the device, ignore the option. It will save you the headache of a hacked account. So far we have covered three Facebook safety tips, keep reading for two more.

 

Safety Tip 4: Always check to ensure you are signed in on only one device

This is number four of our Facebook safety tips. This is a good way to ensure no one else has access to your Facebook account.  To do this, simply follow these steps:

  1. Go to your Facebook settings, it’s on the rightmost dropdown icon on your desktop computer. A new window will open.
  2. Click on the ‘Security and Login’ icon to your left.
  3. Once the page opens up, scrolled down to the “Where I am logged in” section. It shows the devices are on which you are currently logged into.
  4. You may also scroll down to the “Setting up extra security” section to get alerts on unrecognized logins and further secure your Facebook account.

Facebook safety tips - where you are logged in

Setting up an extra security layer:

Safety Tip 5: Always stay up to date with the Facebook privacy & security basics, updates and other tools

Who better to teach you how to stay safe on Facebook than the Creators of the network. You can start on the ‘Stay Safe and Secure tab’ of the Privacy Basics page. You can move on to read more on the Privacy Basics page itself. Then finally go on to this Privacy explanation page which is broader and contains more information on how to control what you share online.

This is the last of our Facebook safety tips, we hope they were helpful. Do let us know in the comments if you have anymore we should learn about.

 

Featured Image Credit: Interesting Engineering

Safi.ng| Everything Digital NG

Tried of dirty laundries? – we thought so too.

Safi.ng| Everything Digital NG
Safi.ng| Everything Digital NG

On today’s episode on the Everything Digital Radio Show, we will be featuring a Lagos based digital brand into dry cleaning but powered by technology. With us in the studio, is the founder of Safi.ng, he is Gbenga Odegbami and he chats with Faith History about his dry cleaning service.

Listen in, especially if you dread doing your laundry yourself and find out 5 cool things you didn’t know about this service and dry cleaning how-tos.

 

CyfiNigeria.org| Everything Digital NG

Are you a Nigerian between ages 18-35? Do you exhibit leadership qualities? Then you should listen in because Jerry Odili and Anu Adelakun of Carrington Youth Fellowship Initiative will be chatting with Faith History.

Also readInterested in vocational training? Then click here

Join the conversation as they both will be sharing more light about what this fellowship and CyfiNigeria.org| Everything Digital NGone of their recent projects “Project smart girls”

 

Growcropsonline.com | Everything Digital NG

Are you passionate about agriculture? Then this episode is for you because we recently discovered this cool digital brand which is suitable for the 21st century farmers. Like me

Growcropsonline.com | Everything Digital NG
Growcropsonline.com| Everything Digital NG

Have a listen, as Olajide Olawale: the Head of Marketing and Partnerships gives us insight as to how this cool digital brand operates as well as some of the benefits in agriculture but most importantly, how you can get into farming.

By the way, you really do not need to get your hands in dirt before you farm in this digital era.

Also read about how to swiftly execute your tasks

Beavly.com| Everything Digital NG

Are you interested in learning a vocational skill? Do you have a skill you will like to share? Then this for you . . .

Beavly.com| Everything Digital NG
Beavly.com| Everything Digital NG

Listen in as Chijioke Onuoha, who is a Business Developer at Beavly meets Faith History and throws more light about Beavly.com as well as how you can get into the program.

Also read: Do you need a Mentor?

Also, discover 5 cool things you should know about this Beavly.com

Be sure to leave us a comment.