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MindGuard: The Parenting App Protecting Kids From Internet Predators

One can compare the internet to a very big jungle with many wild animals. One would need a gun or a powerful weapon to stay alive. Internet security is a big deal. The industry was worth about $75 billion in 2015. If safety on the internet were a concern for adults how much more kids? MindGuard is an app that helps parents protect their kids online. Some examples of online threats are pornographic sites, cyber bullying and pro-suicide websites. Predatory adults and illegal content are also online concerns for parents.

Faith History spoke with Ndali Modebe and Dehinde Osinusi, you can listen using player below. They are team members from MindGuard.



Introducing The MindGuard App

Mindguard is an app that protects kids on the internet. The intent behind its creation was to screen and monitor what children do online. Firstly, it helps address the worries that parents have about online threats. One noteworthy threat are pro-suicide websites that teach people how to commit suicide. Some of these websites encourage children to stream the suicide online. Secondly, MindGuard put parents in control of what their children do on the internet.

The app is a product of Prodigious Minds Africa and it has existed since 2015. Vanessa Ideh is the Team Lead at the organization.


Here’s What MindGuard Does

Parents install the app on their phones and send a link to their children’s phones to activate control. It protects children by web filtering. In other words, it keeps children away from certain websites. These websites include the threats mentioned in the first paragraph of this article. Additionally, parents will receive notifications whenever their kids download any apps on their phones. Furthermore, parents can shut down their children’s phones from their own phones. Parents can also set time limits for apps.

MindGuard is a non-intrusive app which gives children and parents alike total control of their internet activities. It functions as a digital coach that helps kids set reminders to do their homework. Kids can also securely communicate with their parents via the app.

Do not forget to listen to the interview here. You can also sign up for MindGuard’s event at Social Media Week 2018 here. We would love to hear what you think about the app in the comments. We also recommend you learn what this startup is doing about cyber-security.

Four Female-Founded Startups In Nigeria Focused On Women That You Should Know

Remember the popular Beyonce anthem about women running the world? This is a good time to cue it in. Women indeed run the world! There are quite a number of female-founded startups in Nigeria. Some of them include LifeBank by Temie Giwa-Tunbosun, Beavly by Ijeoma Oguegbu, Wecyclers by Bilikiss Adebiyi etc. There are however a number of them who are not only female-founded but whose products and services are focused on women. Essentially, they serve the women market. The Harvard Business Review described Women as the largest emerging market in 2010.

So straightaway let’s dive into our list.


#1 – Female-founded Startups In Nigeria Focused On Women

SheSecures is trying to get more women into cyber-security

SheSecures is one of the female-founded startups in Nigeria focused on women. Its objective is to get more women into cyber-security. Additionally, it operates on the premise that women are under-represented in the cyber-security field. The premise is accurate. In the US, for example, only 14% of the cyber-security workforce are women.

SheSecures is the brainchild of Lillian Douglas and Sophina Kio-Lawson. It is a community-based startup. It is an offline and online community for women professionals and enthusiasts in cyber security. The startup creates awareness regarding cyber-security. It also mentors and guides girls to take up a career in cyber security. Additionally, it connects women professionals in cyber security with young female mentees. Furthermore, the startups is aiming at contributing to increase in the number of women who have a career in cyber security.


#2 – Female-founded Startups In Nigeria Focused On Women

Mamalette is improving health outcomes for pregnant women & new mothers

Anike Lawal founded Mamalette. Additionally, the startup primarily serves women. Furthermore, just like SheSecures it is also a community-based startup. Mamalette trains experienced mothers who work as health champions in various neighborhoods. These women then share the maternal and infant health information with women in their community. This information is critical and life-saving for pregnant and new mothers. The startup prioritizes poor and vulnerable women.


#3 – Female-founded Startups In Nigeria Focused On Women

SheLeadsAfrica is helping women succeed professionally

Afua Osei and Yasmin Belo-Osagie are the founders of SheLeadsAfrica. Additionally, it is “a community that helps young African women achieve their professional dreams”. Furthermore, the startup achieves this by providing them the tools, advice and network they need to achieve this. It creates engaging online content which can help women become better leaders. It also organizes pan-African events that can help them meet role-models and outstanding women achievers.


#4 – Female-founded Startups In Nigeria Focused On Women

Tress provides women of color to share & discover beautiful hairstyles

Cassandra Sarfo, Esther Olatunde and Priscilla Hazel are the founders of Tress. Esther Olatunde is Nigerian while the others are not. The startup was included on the list because of the Nigerian Co-founder. At the soul of Tress is a passionate community of women of color from around the world. They share their hairstyles with one another. Users can also see detailed info such as the exact hair products used, how much it cost, and the salon’s location.


Got any thoughts? Let us know in the comments.


Cover image credit; Wikipedia

Dedicated To Digital Wants To Help Individuals & Businesses Succeed On Digital Platforms

Digital marketing, according to the Financial Times, is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing has become a necessity for every business who wants to succeed in the 21st century. The Dedicated to Digital (D2D) event seeks to help individuals and businesses better understand how to make digital marketing work for them.

Faith History spoke with Liz Osho, Lead Strategist at SOME Solutions. SOME Solutions is the convener of Dedicated To Digital. Listen to the interview here.


Dedicated To Digital: What Is The Event About?

Dedicated to Digital is a one day digital marketing masterclass.

It has been put together by SOME Solutions a strategic communications company. Its clients include the South African tourism agency, Black Opal, Sweet Kiwi, Genevieve and a number of others.

The Dedicated to Digital 2017 edition held in Lagos, Nigeria with speakers like Bolanle Olukanni, Afua Osei and Sonia Irabor. Others include Gbenga Ayo-Dada, Jite Ovueraye and many more. Furthermore, speakers at the 2018 event held in Abuja were Charles Okpaleke, Olajide Okerayi and Erik Zara. Other speakers also at the event were Chioma Agwuegbo, Samiah Damilola Oyenkan- Ahmed, Yetunde Shorters and many more.


Why Dedicated To Digital?

Digital is the future and every business needs to learn how to make it work for them. The D2D event seeks to address the gap with digital marketing education. This gap is as a result of the fast paced nature of digital platforms. Additionally, the event targets owners of small and medium businesses and media managers within corporate bodies. It also targets young graduates and aspiring digital entrepreneurs.

The SOME team carefully chooses speakers for the event. The speakers are individuals who are digital mavens who are also executing successful digital strategies. The D2D event is a roadshow that will go from city to city. It has held in two cities in Nigeria and the next event will hold in Ghana, West Africa.


What Is The Curriculum For A Dedicated To Digital Event?

A number of topics are covered at the Dedicated to Digital event. Firstly, they include Building a Digital Network, Finding your Niche and Monetizing Content. Furthermore, some more topics include Growing & Protecting your Business Online and Building a Digital Team. Additionally, the event also treats topics like Starting Conversation through Story Telling and Content Strategy.

She Leads Africa: Three Takeaways From Faith History’s Interview With Afua Osei

She Leads Africa is an organization that helps young African women succeed professionally. It does this through engaging online content and Africa-wide events. Afua Osei is a Co-founder at the organization which continues to offer women in its community tools, tips and the advice they need to achieve their dreams.

Faith History spoke with Afua Osei in this interview about a year. We have compiled a list of three takeaways that will benefit businesses and even individuals.


#1 – The Organization Grew Out Of Afua Osei’s Desire To Share Her Skills With Other Women

She Leads Africa came to be when Afua Osei sought a way to share her skills with other women. She wanted to share the skills and lessons she learnt as a Political & Strategy Consultant with other women seeking to get ahead. Furthermore, some of the skills she was looking to share were honed in business school. The result of her desire is a pan-African organization that is helping women lead more successful careers and businesses.

Identifying and monetizing one’s passion or talent is one way to get started as an entrepreneur. By simply connecting with people who need your skills, you can begin the journey of building a sustainable business.


#2 – She Leads Africa Shares Advice From People In Its Network & Community

The startup shares advice, expertise and very useful tips with women seeking to get ahead. The advice and tips come from women within Afua Osei’s network and the She Leads Africa community.

One of the most powerful skills in business is networking. There is a popular saying  that goes thus “your network determines your networth”. Entrepreneurs who have learnt to build a network of supportive people are usually very successful. However, it is one thing to build a network, it’s another thing to learn to tap into it in a win-win manner.


#3 – It Leverages The Power Of Digital To Reach More People

She Leads Africa as at 2016 was reaching women in about 25 countries. They achieved this by leveraging the power of technology and the internet. Its digital events enabled it reach women in locations where it wasn’t physically present.

The internet and technology in general provide a plethora of opportunities. It can help businesses amplify their impact and reach. Additionally it makes it possible to carry out tasks in a timely and efficient manner.


Artyrama Is Working To Make African Art More Easily Accessible To Everyone Across The World

There are a good number of startups focused on Fintech, HealthTech, Edtech etc. One group that is rare to find are those focused on the arts. One of such rare startups is Artyrama. It is a startup that is attempting to revolutionize how people observe and buy African art.

The global online art market continues to grow rapidly. It was worth $3.7 billion in 2016. Furthermore, the figures are expected to grow to about $9.14 billion in 2021. Artyrama is looking to tap into this market. Here’s a good read by Artsy on online global art sales.

Faith History spoke with Lanre Fisher, Director at Artyrama in this interview.


Here Is What You Should Know About Lanre Fisher, Co-founder at Artyrama

Lanre Fisher’s parents were ardent collectors of beautiful art works. Consequently, he fell in love with art as a child. Furthermore, when the Founder began living alone, he started to interact with art on a deeper level. He also runs a business that works with Venture Capitalists and Private Equity firms looking to do business in Africa.

Lanre Fisher has a degree in Media and Communications. He has worked for a global publishing company in the past. He also worked in A&R (Artists & repertoire) for a global record company. These two roles were at the early stages of his career.


An Overview Of The Objectives Of Artyrama

Artyrama is an online art gallery that allows anyone in any part of the world access original artwork from Africa. The company is based out of Lagos, Nigeria. It has a solid relationships with Nigerian artists. Its vision is pan-African and its market is international. In conclusion, its goal is to make African art easily accessible.

The organization started off as a cultural bridge between Nigerians and those in the diaspora. Additionally, it also set its sights on presenting Nigeria’s cultural heritage to the international community. It hosts online exhibitions and auctions in order to achieve this goal. It sells paintings, photographs and sculptures. The artists who make these artworks are at the center of all Artyrama’s activities. The platform provides them the opportunity to showcase their talent.


There’s Something For Everyone On Artyrama

Artyrama provides free advisory services to people looking to buy art. This includes individuals and corporations looking to adorn their spaces with beautiful art pieces. Furthermore, the startup also helps individuals who are seeking to understand art. It caters to the needs of all art lovers, enthusiasts and buyers. The company can also help individuals identify fake artwork. It can also assist with valuation. In conclusion, it means there’s something for everyone.

In addition to the above, the startup’s goal is to increase awareness for interesting African artists and their work. Furthermore, its website users can find content on “how to frame an art work”. Another topic users can find is “the description of abstract painting” and many more topics. Additionally, as previously stated, the website hosts auctions. This is typically for art pieces from more established artists. The target market are people looking into art from an investment angle.

Check out the website here and listen to the interview with Faith History here. Finally, you can check out our previous episode here and here. Got any thoughts? Let us know in the comments


Cover image credit

Kudimoney Is Building A Full Service Online Only Bank For Africans

Fintech! Fintech! By now, you are probably quite familiar with the word. Essentially, it is the new technology & innovation that aims to compete with traditional financial methods in the delivery of financial services. Well, this article focuses on another Fintech startup in Nigeria; Kudimoney. You should read our article on Fintech startups in Nigeria.

Faith History spoke with Babs Ogundeyi in an interview, you can listen here.


Introducing Babs Ogundeyi, Founder at Kudimoney

Before Kudimoney, Babs Ogundeyi worked with PricewaterhouseCoopers (PwC) in England and Nigeria. Babs Ogundeyi’s work at PwC included advising banks. Afterwards, he was a Special Adviser to a state governor in Nigeria. One could imply that perhaps it was while working with the banks that Babs Ogundeyi identified what gaps existed in the industry. This then probably led to the conception of his Fintech startup.

The Fintech industry according to Babs Ogundeyi is a fast-paced one. The startup has been able to adapt to customers’ requirements and changing needs. Therefore, this means they have had to learn very quickly. Like the popular startup opium they have had to “move fast and break things”.


Here Is What Kudimoney Does

Kudimoney is building a full service, online only bank in Nigeria and Africa in general.

Its current focus is to help its customers save money. The problems customers have with Nigerian banks have necessitated the launch of Kudimoney. One of these problems is high and unnecessary charges. The startup helps customers get good interest rates on their money. Its aim includes offering a full suite of banking services at affordable price points. The startup not only caters to the banked but also the un-banked. This is the beauty of Fintech. The startup was voted one of the top 50 digital only banks in the world.

Potential customers can sign up on the website to create an account. Accounts are set up within three minutes. Bank Verification Number will be required to set up an account. Customers can get an instant loan on the website at the rate of 2%. This is based on their savings habit.


Kudimoney Cares About Its Customers & Security

In addition to the above regarding customers, the startup’s core customers are digital natives. These are netizens between ages 20 – 30 years. Customers can open an account as young as 16 years of age. Futhermore, younger customers can create an account with adult supervision. According to Babs Ogundeyi, one way it cares for these customers is by paying the highest interest rate in Nigeria. This is between 10% to 17%.

Kudimoney is regulated by the same laws and agencies that govern brick & mortar banks. Firstly, one of them is the Central Bank of Nigeria. Additionally, the NDIC also monitors all banks including digital ones. The NDIC is an acronym for Nigeria Deposit Insurance Corporation. Hence customer’s monies are safe.

Do not forget to listen to the full interview. Check out our previous episode here. We would like to hear from you in the comments!

Meet Amplify Pay, The Startup Assumedly Called Nigeria’s Number One Recurring Payments Platform

If you are a keen observer of the Nigerian startup scene you will have realized that there’s a large number of fin-tech startups. By our count there are more than twenty of them. One of such startups is Amplify Pay, a startup that has made it easier to collect recurring & subscription-based payments.

Faith History spoke with Segun Adeyemi, one of its Co-founder, in this interview. Keep reading to learn more about the startup.


First, Let’s Meet Segun Adeyemi, Co-founder at Amplify Pay

Segun Adeyemi studied Economics at the University of Lagos where he a built a game called SoccerQuiz.  He built the web game together with a friend. The app was not financially profitable but it was one way to feed his interest in technology. Segun Adeyemi had a passion for technology even though he never studied it at the degree level. He joined the labor market as an intern at a technology company. He also worked as an Investment Banker sometime afterwards.

His foray into the technology was later established when he applied to the Meltwater Entrepreneurial School of Technology (MEST) in Accra, Ghana. His application was successful and he got into the incubator program. He resigned from his employment at the time in order to attend the one year program. During the program at MEST, he learnt a lot of things about Entrepreneurship and was able to test out his ideas. MEST provides everything that Entrepreneurs need to succeed at the initial stage of their journey and beyond. Segun Adeyemi and his Co-founder were able to eventually secure seed funding from MEST. Another startup that has benefited from MEST is Oncenout. Check out its interview with Faith History here.


What Exactly Does Amplify Pay Do?

Segun Adeyemi and his team started working on the idea sometimes towards the end of 2015. Amplify Pay was officially launched in Nigeria in June 2016.  Amplify Pay helps businesses collect and manage their online payments. The startup focuses on recurring and subscription-based payments. Mr. Adeyemi considers his platform the most effective way to accept recurring payments in Nigeria as at today. His startup consults and works with micro-finance banks and online lenders. They help these firms think through their automation and digital strategy. Amplify Pay assists some of them in automating disbursements.

‘Amplify Payment Forms’ helps small businesses and startups accept electronic payments in less than five minutes. Users can simply login to the platform and generate payments links. Afterwards, they may share this link with their customers. Customers can buy and make payments for goods and services using the link.

Don’t forget to listen to the full interview here. Check out our previous episode here and here. We would like to hear from you in the comments.

Medsaf Is Making It Way Easier To Procure Genuine Drugs In Nigeria

Fake drugs are a major killer in developing countries like Nigeria. The peddlers looking to make quick money sell substandard drugs to individuals. Medsaf is working to make this a thing of the past.

Faith History spoke with two of the startup’s Founders, Vivian Nwakah and Temitope Awosika, in this interview.


Medsaf: Meet The Founders

Vivian Nwakah one of the Co-founders was born in Chicago in the United States of America (USA) and attended the University of Illinois. She then proceeded to Georgia State for Business School and also went to The Federal University of Rio in Brazil. Vivian first came to Nigeria as an Intern and has remained in the country to build Medsaf. She was impacted by Nigerian healthcare industry and the opportunities that were in it. She currently holds the CEO title at Medsaf.

Temitope Awosika on the other hand is the Chief Pharmacist of Medsaf. She attended schools in Nigeria and the United Kingdom. She returned about two years ago to found Medsaf. Her work experience before the startup including service at a Community Pharmacy and Hospitals in the United Kingdom. When she returned to Nigeria, she worked at an hospital where she discovered how chaotic it was to buy drugs. There was a situation where she was unable to access a particular drug for a patient suffering respiratory depression.


Medsaf: Here’s Why Its Work Is Critical

Medsaf’s motto is “quality and safe medication is a fundamental human right”. The startup uses technology to make the procurement of drugs more efficient. Its platform aggregates multinational and local drug manufacturers. It also aggregates hospitals, clinics and pharmacies. The startup then connects connects both groups. It helps drug buyers avoid the current tedious process of purchasing quality medication. It helps buyers save time and money. The startup is a B2B company it therefore doesn’t cater to end consumers. Its work however directly impacts end consumers. It literally saves lives as it allows them get the drugs they need. The startup also protects them from the danger of fake drugs.

The startup is already in the process of launching in other countries asides Nigeria. They have also received calls to launch in the United States of America. Buyers in the USA are seeking a more transparent process of procuring drugs. It is quite tough to find cost effective medication in the USA. Vivian believes if Medsaf can work in the Nigeria then they can adapt it to any other location.

You can take a lot at their website here. Don’t forget to listen to the full interview here. You can also check out our previous episode here and here. Let us know what you think in the comments.

Iyali Foods Will Deliver Fresh Farm Food To Your Doorstep

Nigeria is rich in arable land and agricultural produce. Its citizens should have no business going hungry. The challenges as experts have identified include food distribution and storage. Iyali Foods is a startup that is looking to take on this problem. It wants to ensure Food Security in Nigeria.

Faith History interviewed its Founder; Seyi Albert on this episode of the Everything Digital Radio Show.


Iyali Foods: A Little Bit About Its Founder Seyi Albert

Seyi Albert is the Founder at Iyali Foods. Seyi considers himself a techie and a foodie. The founder worked five years in the digital media space before launching Iyali Foods. He was also the Social Media Lead for the Buhari Campaign. He first got the idea for Iyali Foods in 2013. Seyi experimented with the idea under a different name before he launched it fully about a year ago. His grandparents were farmers and his Dad used to do the grocery shopping unlike most African homes. Seyi’s paternal grandmother owned a restaurant which probably explains why his Dad did the grocery shopping.


Iyali Foods: Making Farm Fresh Food Accessible

Iyali is an Hausa word which means family.  The startup’s goal is to make affordable food easily accessible. It takes off the stress of going to the market to do your grocery shopping. At the initial stage, clients could send their grocery shopping list via Whatsapp. The list would specify the quantity and sizes of the grocery items. The startup founder would then proceed to issue them an electronic invoice. After payment is finalized, delivery of the items will take place. The prices for the groceries are affordable. They are the same as you would get at your farmer’s market.

The food items Iyali Foods delivers ranges from vegetables to vegetable oil. The startup has access to variants of popular food items Nigerians consume. They have access to about four types of cabbages, lettuces etc. The food categories available on Iyali Foods include; Fruits, Tuber, Vegetables, Grain, Pepper, Herbs, Meat & Fish.


Iyali Foods: Ensuring Optimum Food Security In Nigeria

Iyali Foods helps farmers prevent food wastage due to logistical challenges. The startup has built a logistical network that delivers to its clients on time. It is able to source farm produce from farmers & related partners who are far from its end consumers. Many of whom are based in Lagos State. It sources from partners in Jos, Plateau State and other parts of Nigeria.

Iyali Foods delivers to clients in the following service areas in Lagos:

  • Lekki
  • Victoria Island
  • Ikoyi
  • VGC
  • Abraham Adesanya
  • Banana Island

You can try out the platform here. Do not forget to listen to the full interview here. Finally check out our previous episode here and here. Please let us know what you think in the comments.

Eventions: Buy Gifts Anywhere In The World And Get Them Delivered In Nigeria

One of the things that make the holiday season exciting are gifts! From the surprise you meet when unwrapping the gifts to the joy of owning something brand new, these things make the holiday season special. One of the challenges about buying gifts are ideas; what to get. Another one is the stress of looking for the items. What if you could find all the answers you need in one place? Eventions wants to be your one stop shop for ordering gifts.

The startup is an online gift solution for anyone around the world to find gifts, buy gifts and have them customized, packaged and delivered in Nigeria. Faith History interviewed Lami Attah the Founder to find out more about the startup. Take a listen here.


Eventions: A Brief Profile Of The Founder; Lami Attah

Lami Attah has a Mathematics and Computer Science background. She fell in love in technology through computer games and similar gadgets. Lami Attah liked the idea of building computer programs. She studied at the Federal University of Technology, Niger State, Nigeria. Her undergraduate thesis was in E-commerce at a time when the field was non-existent in the country.

In 2014, Lami Attah launched Eventions.ng, an online gifting solution focused on delivering orders in Nigeria. This was more than 7 years after she studied the field. The Nigerian E-commerce industry has since come of age in the past few years with pace setters like Konga, Jumia, DealDey etc.


Here Are The Gift Items You Can Find On Eventions

The platform currently has a wide range of gift items. Anyone who design gifts or has a gifting business can also sell on Eventions. Buyers can send Made In Nigeria gifts to friends or loved ones abroad. Nigerians in Diaspora can also send gifts to their relatives in Nigeria. As an example, the startup has delivered flowers to a person in Ondo State, Nigeria. This was done in less than 6 hours.

Gift items include food, hampers, pens, mugs etc. The startup has also helped clients mend their relationships. Its most popular gift item in the last 6 months has been a pair of socks. The socks is called the “mumu button” (soft spot in Nigerian lingo) socks. They have been highly patronized by Nigerian women. The socks are gifted to men by these women. Another bestseller on Eventions.ng is its football team mugs. Buyers can have their names and football teams or those of their loved ones printed on them.


Some Special Features Of The Eventions Platform

Buyers can find gifts for as low as 1,500 Naira on Eventions.ng. There are gifts for people of all ages and social status. Eighty percent of Eventions’ clients are women. The startup has also realized that many of its buyers shop from their mobile devices. Its mobile app will be available for use soonest.

Buyers can build a hamper on the platform. Another feature available is customization. Users can customize gifts on the website. They can add names, photographs etc. Clients can also save special dates (like birthdays etc). on the platform. This implies you can buy gift items in advance for your loved one. Saving the date ensures you do not forget to get them a gift.


Do try out the Eventions.ng platform and tell us what you think in the comments. You can also find the startup on Twitter and Instagram. Listen to the full interview here. Also check out our last episode here and here.