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MindGuard: The Parenting App Protecting Kids From Internet Predators

One can compare the internet to a very big jungle with many wild animals. One would need a gun or a powerful weapon to stay alive. Internet security is a big deal. The industry was worth about $75 billion in 2015. If safety on the internet were a concern for adults how much more kids? MindGuard is an app that helps parents protect their kids online. Some examples of online threats are pornographic sites, cyber bullying and pro-suicide websites. Predatory adults and illegal content are also online concerns for parents.

Faith History spoke with Ndali Modebe and Dehinde Osinusi, you can listen using player below. They are team members from MindGuard.

 

 

Introducing The MindGuard App

Mindguard is an app that protects kids on the internet. The intent behind its creation was to screen and monitor what children do online. Firstly, it helps address the worries that parents have about online threats. One noteworthy threat are pro-suicide websites that teach people how to commit suicide. Some of these websites encourage children to stream the suicide online. Secondly, MindGuard put parents in control of what their children do on the internet.

The app is a product of Prodigious Minds Africa and it has existed since 2015. Vanessa Ideh is the Team Lead at the organization.

 

Here’s What MindGuard Does

Parents install the app on their phones and send a link to their children’s phones to activate control. It protects children by web filtering. In other words, it keeps children away from certain websites. These websites include the threats mentioned in the first paragraph of this article. Additionally, parents will receive notifications whenever their kids download any apps on their phones. Furthermore, parents can shut down their children’s phones from their own phones. Parents can also set time limits for apps.

MindGuard is a non-intrusive app which gives children and parents alike total control of their internet activities. It functions as a digital coach that helps kids set reminders to do their homework. Kids can also securely communicate with their parents via the app.

Do not forget to listen to the interview here. You can also sign up for MindGuard’s event at Social Media Week 2018 here. We would love to hear what you think about the app in the comments. We also recommend you learn what this startup is doing about cyber-security.

Four Female-Founded Startups In Nigeria Focused On Women That You Should Know

Remember the popular Beyonce anthem about women running the world? This is a good time to cue it in. Women indeed run the world! There are quite a number of female-founded startups in Nigeria. Some of them include LifeBank by Temie Giwa-Tunbosun, Beavly by Ijeoma Oguegbu, Wecyclers by Bilikiss Adebiyi etc. There are however a number of them who are not only female-founded but whose products and services are focused on women. Essentially, they serve the women market. The Harvard Business Review described Women as the largest emerging market in 2010.

So straightaway let’s dive into our list.

 

#1 – Female-founded Startups In Nigeria Focused On Women

SheSecures is trying to get more women into cyber-security

SheSecures is one of the female-founded startups in Nigeria focused on women. Its objective is to get more women into cyber-security. Additionally, it operates on the premise that women are under-represented in the cyber-security field. The premise is accurate. In the US, for example, only 14% of the cyber-security workforce are women.

SheSecures is the brainchild of Lillian Douglas and Sophina Kio-Lawson. It is a community-based startup. It is an offline and online community for women professionals and enthusiasts in cyber security. The startup creates awareness regarding cyber-security. It also mentors and guides girls to take up a career in cyber security. Additionally, it connects women professionals in cyber security with young female mentees. Furthermore, the startups is aiming at contributing to increase in the number of women who have a career in cyber security.

 

#2 – Female-founded Startups In Nigeria Focused On Women

Mamalette is improving health outcomes for pregnant women & new mothers

Anike Lawal founded Mamalette. Additionally, the startup primarily serves women. Furthermore, just like SheSecures it is also a community-based startup. Mamalette trains experienced mothers who work as health champions in various neighborhoods. These women then share the maternal and infant health information with women in their community. This information is critical and life-saving for pregnant and new mothers. The startup prioritizes poor and vulnerable women.

 

#3 – Female-founded Startups In Nigeria Focused On Women

SheLeadsAfrica is helping women succeed professionally

Afua Osei and Yasmin Belo-Osagie are the founders of SheLeadsAfrica. Additionally, it is “a community that helps young African women achieve their professional dreams”. Furthermore, the startup achieves this by providing them the tools, advice and network they need to achieve this. It creates engaging online content which can help women become better leaders. It also organizes pan-African events that can help them meet role-models and outstanding women achievers.

 

#4 – Female-founded Startups In Nigeria Focused On Women

Tress provides women of color to share & discover beautiful hairstyles

Cassandra Sarfo, Esther Olatunde and Priscilla Hazel are the founders of Tress. Esther Olatunde is Nigerian while the others are not. The startup was included on the list because of the Nigerian Co-founder. At the soul of Tress is a passionate community of women of color from around the world. They share their hairstyles with one another. Users can also see detailed info such as the exact hair products used, how much it cost, and the salon’s location.

 

Got any thoughts? Let us know in the comments.

 

Cover image credit; Wikipedia

Kudimoney Is Building A Full Service Online Only Bank For Africans

Fintech! Fintech! By now, you are probably quite familiar with the word. Essentially, it is the new technology & innovation that aims to compete with traditional financial methods in the delivery of financial services. Well, this article focuses on another Fintech startup in Nigeria; Kudimoney. You should read our article on Fintech startups in Nigeria.

Faith History spoke with Babs Ogundeyi in an interview, you can listen here.

 

Introducing Babs Ogundeyi, Founder at Kudimoney

Before Kudimoney, Babs Ogundeyi worked with PricewaterhouseCoopers (PwC) in England and Nigeria. Babs Ogundeyi’s work at PwC included advising banks. Afterwards, he was a Special Adviser to a state governor in Nigeria. One could imply that perhaps it was while working with the banks that Babs Ogundeyi identified what gaps existed in the industry. This then probably led to the conception of his Fintech startup.

The Fintech industry according to Babs Ogundeyi is a fast-paced one. The startup has been able to adapt to customers’ requirements and changing needs. Therefore, this means they have had to learn very quickly. Like the popular startup opium they have had to “move fast and break things”.

 

Here Is What Kudimoney Does

Kudimoney is building a full service, online only bank in Nigeria and Africa in general.

Its current focus is to help its customers save money. The problems customers have with Nigerian banks have necessitated the launch of Kudimoney. One of these problems is high and unnecessary charges. The startup helps customers get good interest rates on their money. Its aim includes offering a full suite of banking services at affordable price points. The startup not only caters to the banked but also the un-banked. This is the beauty of Fintech. The startup was voted one of the top 50 digital only banks in the world.

Potential customers can sign up on the website to create an account. Accounts are set up within three minutes. Bank Verification Number will be required to set up an account. Customers can get an instant loan on the website at the rate of 2%. This is based on their savings habit.

 

Kudimoney Cares About Its Customers & Security

In addition to the above regarding customers, the startup’s core customers are digital natives. These are netizens between ages 20 – 30 years. Customers can open an account as young as 16 years of age. Futhermore, younger customers can create an account with adult supervision. According to Babs Ogundeyi, one way it cares for these customers is by paying the highest interest rate in Nigeria. This is between 10% to 17%.

Kudimoney is regulated by the same laws and agencies that govern brick & mortar banks. Firstly, one of them is the Central Bank of Nigeria. Additionally, the NDIC also monitors all banks including digital ones. The NDIC is an acronym for Nigeria Deposit Insurance Corporation. Hence customer’s monies are safe.

Do not forget to listen to the full interview. Check out our previous episode here. We would like to hear from you in the comments!

Meet Amplify Pay, The Startup Assumedly Called Nigeria’s Number One Recurring Payments Platform

If you are a keen observer of the Nigerian startup scene you will have realized that there’s a large number of fin-tech startups. By our count there are more than twenty of them. One of such startups is Amplify Pay, a startup that has made it easier to collect recurring & subscription-based payments.

Faith History spoke with Segun Adeyemi, one of its Co-founder, in this interview. Keep reading to learn more about the startup.

 

First, Let’s Meet Segun Adeyemi, Co-founder at Amplify Pay

Segun Adeyemi studied Economics at the University of Lagos where he a built a game called SoccerQuiz.  He built the web game together with a friend. The app was not financially profitable but it was one way to feed his interest in technology. Segun Adeyemi had a passion for technology even though he never studied it at the degree level. He joined the labor market as an intern at a technology company. He also worked as an Investment Banker sometime afterwards.

His foray into the technology was later established when he applied to the Meltwater Entrepreneurial School of Technology (MEST) in Accra, Ghana. His application was successful and he got into the incubator program. He resigned from his employment at the time in order to attend the one year program. During the program at MEST, he learnt a lot of things about Entrepreneurship and was able to test out his ideas. MEST provides everything that Entrepreneurs need to succeed at the initial stage of their journey and beyond. Segun Adeyemi and his Co-founder were able to eventually secure seed funding from MEST. Another startup that has benefited from MEST is Oncenout. Check out its interview with Faith History here.

 

What Exactly Does Amplify Pay Do?

Segun Adeyemi and his team started working on the idea sometimes towards the end of 2015. Amplify Pay was officially launched in Nigeria in June 2016.  Amplify Pay helps businesses collect and manage their online payments. The startup focuses on recurring and subscription-based payments. Mr. Adeyemi considers his platform the most effective way to accept recurring payments in Nigeria as at today. His startup consults and works with micro-finance banks and online lenders. They help these firms think through their automation and digital strategy. Amplify Pay assists some of them in automating disbursements.

‘Amplify Payment Forms’ helps small businesses and startups accept electronic payments in less than five minutes. Users can simply login to the platform and generate payments links. Afterwards, they may share this link with their customers. Customers can buy and make payments for goods and services using the link.

Don’t forget to listen to the full interview here. Check out our previous episode here and here. We would like to hear from you in the comments.

Eventions: Buy Gifts Anywhere In The World And Get Them Delivered In Nigeria

One of the things that make the holiday season exciting are gifts! From the surprise you meet when unwrapping the gifts to the joy of owning something brand new, these things make the holiday season special. One of the challenges about buying gifts are ideas; what to get. Another one is the stress of looking for the items. What if you could find all the answers you need in one place? Eventions wants to be your one stop shop for ordering gifts.

The startup is an online gift solution for anyone around the world to find gifts, buy gifts and have them customized, packaged and delivered in Nigeria. Faith History interviewed Lami Attah the Founder to find out more about the startup. Take a listen here.

 

Eventions: A Brief Profile Of The Founder; Lami Attah

Lami Attah has a Mathematics and Computer Science background. She fell in love in technology through computer games and similar gadgets. Lami Attah liked the idea of building computer programs. She studied at the Federal University of Technology, Niger State, Nigeria. Her undergraduate thesis was in E-commerce at a time when the field was non-existent in the country.

In 2014, Lami Attah launched Eventions.ng, an online gifting solution focused on delivering orders in Nigeria. This was more than 7 years after she studied the field. The Nigerian E-commerce industry has since come of age in the past few years with pace setters like Konga, Jumia, DealDey etc.

 

Here Are The Gift Items You Can Find On Eventions

The platform currently has a wide range of gift items. Anyone who design gifts or has a gifting business can also sell on Eventions. Buyers can send Made In Nigeria gifts to friends or loved ones abroad. Nigerians in Diaspora can also send gifts to their relatives in Nigeria. As an example, the startup has delivered flowers to a person in Ondo State, Nigeria. This was done in less than 6 hours.

Gift items include food, hampers, pens, mugs etc. The startup has also helped clients mend their relationships. Its most popular gift item in the last 6 months has been a pair of socks. The socks is called the “mumu button” (soft spot in Nigerian lingo) socks. They have been highly patronized by Nigerian women. The socks are gifted to men by these women. Another bestseller on Eventions.ng is its football team mugs. Buyers can have their names and football teams or those of their loved ones printed on them.

 

Some Special Features Of The Eventions Platform

Buyers can find gifts for as low as 1,500 Naira on Eventions.ng. There are gifts for people of all ages and social status. Eighty percent of Eventions’ clients are women. The startup has also realized that many of its buyers shop from their mobile devices. Its mobile app will be available for use soonest.

Buyers can build a hamper on the platform. Another feature available is customization. Users can customize gifts on the website. They can add names, photographs etc. Clients can also save special dates (like birthdays etc). on the platform. This implies you can buy gift items in advance for your loved one. Saving the date ensures you do not forget to get them a gift.

 

Do try out the Eventions.ng platform and tell us what you think in the comments. You can also find the startup on Twitter and Instagram. Listen to the full interview here. Also check out our last episode here and here.

 

Five Edtech Startups In Nigeria Seeking To Transform The Education Sector That You Should Know

Education is a nation’s most important asset. It is arguably what differentiates a third-world country from a developed one. This article paints a stark image; there’s a 100-year gap in education standards between developed and developing countries (see diagram below). This is one reason why these edtech startups in Nigeria are very important.

 

 

 

 

 

 

 

 

 

Fig. 1: Education in Developing Countries vs. Developed

 

Here are the five edtech startups attempting to change the narrative:

Edtech Startups In Nigeria: Tuteria

Tuteria was founded by Godwin Benson and it’s mission is to help students or individuals find expert private tutors easily.  Godwin Benson won the Royal Academy of Engineering award in the United Kingdom (UK) earlier in the year. The team began working on the idea in 2013. It also helps tutors earn an income teaching subjects and skills. Subjects include Maths, English, Verbal & Quantitative reasoning, Science etc. Users can also learn skills like photography, music, public speaking etc.

The startup has a strong leaning towards trust. Its tutors are assessed, they take a test in most subjects. The score will determine if they will be allowed to teach the subject. Tuteria also conducts background checks and requests verified IDs. The two-way review system also keeps tutors accountable.

 

Edtech Startups In Nigeria: Proteach.ng

Obasolape Abiola is the founder of this edtech startup. It provides personalized home tutoring services to students & individuals. While it is similar to Tuteria, it is taking a different angle to home tutoring. It provides tutors with a consideration of the child or student’s learning style. The platform assesses a user’s learning style through a test. It then matches the learner with a tutor based on the result of the assessment.

Proteach is one of the startups in Venture Platform’s (VP) portfolio. It pitched at VP’s first demo day as part of its first cohort. Venture Platform describes itself as a startup that builds startups. Additionally, it finds and funds innovative startups in Africa. VP injected a seed fund of $20,000 into Proteach. Faith History spoke with Obasolape earlier this year, you can listen to the interview here.

 

Edtech Startups In Nigeria: ScholarX

ScholarX simply connects Africans with scholarship opportunities. Bola Lawal is the founder of this startup. It launched in Ghana through a partnership with AB review. Its app is available on the Google Play store and iTunes. Furthermore, it matches users with scholarship opportunities based on parameters such as State, Faculty, College, School, CGPA/Level etc.

ScholarX recently launched Village a crowdfunding platform which allows students create fund requests that sponsors can find and fund. Students are already benefiting from the platform as you’ll find here.

 

Edtech Startups In Nigeria: Elearn.ng

Elearn.ng focuses on vocational and technical education. This makes the startup different from others on the list. Michael Onobote and Chigozie Amaraegbeni are the founders of this startup. It provides skills training to individuals through its online learning platform and physical classes.

Skills categories include Fashion, Beauty & Lifestyle, Photography, Food & Confectionery etc. Additionally, some of the trainers on the platform include Gbenga Ayo-Dada of Artsmith Academy, Mrs. Ikeolu Biobaku of Mix n Bake among others. You can read more about the startup here and listen to Faith History’s interview with Michael Onobote here.

 

Edtech Startups In Nigeria: PrepClass

This startup is also an online tutoring platform. This goes to imply the market size of the private tutoring business. Parents will go to any length to ensure that their children are academically successful. This is without considering that not only children use these tutoring platforms. Adults also use the platforms.

PrepClass is however  taking a different approach from the other platforms previously reviewed. First, it has a strong leaning towards test and exam preparation. Secondly, it has a proprietary online test prep software. Furthermore, it has a large pool of tutors. Finally, students can use the platform to prepare for a test without the aid of a tutor. Fast Company named it as one of the top most innovative companies in Africa. Here’s a good review of the startup.

In conclusion, we will continue to add more edtech startups as we review and interview founders. One initiative worthy of mention is Relearn by CcHub. Tell us what you think about this list in the comments. Also let us know what startups you think we should add to the list.

 

Image Credit; Wikimedia Commons

Social Lender Is Seeking To Help Low Income Earners In Africa Get Access To Formal Credit

Nigeria’s fintech industry is not only buzzing with innovative solutions, it is changing how we live and do business. One of such innovative solutions is Social Lender. Social Lender is a lending solution that provides loans to individuals based on their social reputation. Bincom ICT solutions is the mother company of Social Lender.

Faith History spoke with Bade Adesemowo, Co-founder & CTO (Chief Technology Officer) at Social Lender, listen to the interview here. Bade Adesemowo is a techie who started off with website development seventeen years ago. He handles software development and everything technology at Social Lender. The CEO (Chief Executive Officer), Faith Adesemowo, has an investment banking background.

 

Social Lender: Here’s A Brief Background About The Startup

Social Lender piloted its product in 2014 with Sterling Bank. However, the startup officially launched in Nigeria in January 2015. After successfully testing and validating the solution, Sterling Bank took it live. The pilot was crucial as there was no similar solution at the time in Nigeria.

While Sterling Bank currently provides the funds in Nigeria, the startup has gone on to launch in South Africa. It launched in South Africa through Barclays Bank (ABSA Bank). The organization is looking to launch in Ghana in the nearest future. It is however worthy of note that the funds in Nigeria are not only available to Sterling Bank account holders. Non account-holders can also receive the loans. This was initially impossible in the first year the product launched.

 

Social Lender: Loans Are Given Based On Social Reputation

Social Lender helps banks lend money to people based on their social reputation. This includes social media footprint, mobile reputation etc. The social reputation score is not only based on an individual’s social profile. It also assesses the profile of a user’s social guarantor.  The premise for the startup is the fact that every individual has a digital footprint. This is available either on social media or via your telephone contacts. This implies that reputation score is available for individuals who do not have a social media account.

The startup provides the technology that enables banks assess an individual’s social reputation. The individual can then use the reputation to borrow money from banks. Individuals can get a maximum of 100,000 Naira ($277) using their social reputation score. Once a social audit has been conducted, the loan will be paid into the users bank account within ten minutes. The organization is looking to increase the funds to up to 1 million in a few years’ time. One important fact Mr. Adesemowo mentioned (in this interview) was that the platform has a bad debt ratio of 4%. This is in comparison to the average of 10% – 20% in Nigeria. Essentially more than 95% of borrowers are paying up their loans. This proves that the algorithm works.

 

Social Lender: Here’s Why The Solution Is Very Important

The startup’s solution caters to more than 50% of adult Nigerians who lack access to credit. It provides a means to prove their credit worthiness which is one of the barriers to accessing funds.  People use the loans from Social Lender for emergency needs, small scale business capital etc. This has a ripple effect as it goes on to increase economic prosperity.

The startup is also set to launch its USSD platform with its eyes set on low-income earners. It recently signed a partnership with CGAP (Consultative Group to Assist the Poor). The partnership will involve exploring how social data can predict the loan repayment behavior of low-income earners. The pilot program will also provide loans to low-income earners. Feature phone users will also be able to apply for these loans via Social Lender’s USSD platform. You can learn more about the partnership here. Click here to begin the process of getting a loan.

 

Do listen to the full interview with Bade Adesemowo here. Kindly let us know your thoughts in the comments.

WeSabi.com: Three Takeaways From Faith History’s Interview With Sanni Murtala

Phony artisans, dishonest service providers, we all have in one way or another encountered them. Sanni Murtala faced a similar problem when he moved to his new apartment. WeSabi.com was his answer to this problem. WeSabi.com is an on-demand service platform that helps individuals and businesses find

Faith History interviewed Sanni Murtala, one of the Co-founders, earlier in the year. You can check out the interview here and here. We have picked out the three major takeaways from the interview.

 

Sanni Murtala: WeSabi.com Is Making It Far Easier To Find Reliable Artisans

Sanni Murtala moved into a new apartment in Abuja sometime ago. He had a linking sink and needed to get his AC installed. He reached out to a number of his friends for reliable contacts. None of the artisans showed up despite several phone calls. He later had to make use of contacts he found on a number of buildings. Sanni eventually got his sink and AC fixed after three weeks. The artisans he used did a mediocre job. The process was also quite  difficult and painful.

Sanni started WeSabi to make it easier for Nigerians like him who have a hard time finding reliable artisans. This is the holy grail of a great service or product. Does it make life ‘way’ easier for your target customers? If the answer is yes, then you have something on your hands.

 

Sanni Murtala: WeSabi.Com Is Helping Reliable Artisans Get Found Quite Easily

The startup doesn’t only solve a problem for end users it also solves a problem vendors have. In this case the vendors are artisans. There were great artisans as Sanni would later find out. The problem was there were way more unreliable artisans. The few excellent artisans found it tough to connect with their target clients. The artisans on the platform include Plumbers, AC Technicians, Electricians, Laundry Machine Repairers etc.

The more problems your business solves the better. More people would depend on your service for everyday living.

 

Sanni Murtala: WeSabi.Com Is Big On Trust And Quality Assurance

One of the barriers many online businesses face is the issue of trust. The major E-commerce startups in Nigeria had to overcome this barrier with offers like pay on delivery. WeSabi.com provides a professional indemnity insurance to its client in the case of theft and damages. This helps prospective client feel comfortable with using the platform. The startup also runs several checks and due diligence on the artisans on its platform.

One way it ensures it provides skilled and reliable artisan is by partnering with vocational centers to get access to them. WeSabi.Com also trains it artisans in skills such as customer service to ensure its end users get great service.

If prospective clients don’t trust they won’t do business with you. Startups that pay attention to what customers think about them and adjust accordingly will keep winning. Great service is one of the major attributes of successful businesses.

 

Do check out the full interview with Sanni Murtala here and here. You can also listen to other episodes of the show on Soundcloud or iTunes. Got any thoughts? Let us know in the comments.

MAX.ng (Metro Africa Xpress) Wants To Make It Far Easier To Move People & Materials Within African Cities

One of the challenges that businesses face in most Nigerian cities is the difficulty of moving man and materials around. The challenge is a multifaceted one that includes poor road network, illegal roadblocks, dishonest personnel, limited technology etc. There are a number of startups seeking to help solve this problem. One of them is MAX.ng. MAX is an abbreviation for Metro Africa Xpress.

Chinedu Azodoh is one of the Co-founders at MAX.ng (Metro Africa Xpress). He is also the Chief Technology Officer. The other Co-founder is Adedayo Bamiduro. Chinedu spoke with Faith History in this interview about what his organization is doing to help retail businesses in Nigeria attain their full potential.

 

Here’s Some More Details About MAX.ng’s Chief Technology Officer

Chinedu Azodoh started off his career in Technology before he later got into Logistics. He attended Loyola College and then moved on to Federal University of Technology Owerri (FUTO). Chinedu got a part scholarship to attend University in the United States of America two years into his programme at FUTO.

He studied for a dual degree in Electrical Engineering and Computer Engineering.  He later worked for a number of years at Barclays as a software engineer upon graduation in 2012. Chinedu then went on to attend business school at Massachusets Institute of Technology (MIT) with a concentration in Finance.

He decided he was going to set-up MAX.ng (Metro Africa Xpress) after he graduated from MIT.  Today, the startup he helped set-up has grown from nine (9) riders in January 2016 to about one hundred and twenty (120) riders.

 

What Exactly Does MAX.ng (Metro Africa Xpress) Do?

The startup is a mobility company that handles both deliveries and transportation. It connects a network of professional motorcycle riders with businesses and individuals that need them. The startup focuses on intra-state deliveries and transportation. MAX.ng (Metro Africa Xpress) guarantees delivery in less than three hours within Lagos and any other city it operates in.

Users can download the MAX (Metro Africa Xpress) app in the Google Play or Apple App Store. The platform provides real-time tracking so that customers know where their riders are at any given time. The startup currently operates in only Lagos. It is planning to expand to other cities across Africa in the coming year.

 

How MAX.ng (Metro Africa Xpress) Ensures Its Riders Are Of High Quality

For the transport service, MAX.ng (Metro Africa Xpress) ensures riders undergo a psychometric test. Riders take a written test before joining the network. The platform creates a profile for riders and grades them accordingly. The motorcycles used by riders are such that meet the regulatory requirements. These bikes are typically more expensive than the regular motorcycles. MAX.ng (Metro Africa Xpress) works with financial institutions and individuals to provide credit to would-be-riders. This is to enable them get the required motorcycles. Riders can then pay back the cost of the bike over a stipulated time-frame.

 

Here’s How It Ensures Its Trips Are Safe

Customers can use the MAX.ng (Metro Africa Xpress) app to place a delivery or transport request. The cost of using a MAX.ng (Metro Africa Xpress) motorcycle to move within the city is significantly lower than the regular options. Riders are also not allowed to break speed limits. Customers also get a helmet and hairnet from the rider before their trips. Riders provide a raincoat to customer if it’s raining. The trips are insured and there is money kept aside should an accident occur. The riders follow the necessary regulations which increase the safety of their trips. They are not allowed to pick up more than one customer. This is the cause of 60% of motorcycle accidents on Lagos roads according to Chinedu Azodoh.

Do let us know if you try out MAX.ng. Don’t forget to listen to the full interview here. Did we miss anything? Let us know in the comments.

SME Social Media Tips: How to Create an Instagram Business Account

Instagram is an internet based app that allows you share photos either privately or publicly. It is available both in a mobile and desktop format. The app has become very attractive due to the number of monthly users which has grown to 700 million between 2010 when it was created and now. Creating an Instagram business account is one sure way of attracting prospective customers.

Why Instragram is Good for Business

There are many reasons why Instagram is good for business but here are the top four:

  1. Pictures can speak louder than words. Pictures can elicit emotions and get viewers to connect with your brand in a dynamic way.
  2. The app provides an opportunity to go viral through the re-posting function. As viewers share your pictures, they stand a chance of going viral thereby putting your brand in front of millions of potential customers.
  3. Internet users spend more time on Instagram than any other social media network besides Facebook according to this research by comScore.
  4. According to Shopify, visits that end with a purchase on Instagram will generate higher revenue than those of other social media platforms.

How to Switch Your Instagram Account to a Business Account

  1. If you want to convert your Instagram account to a business account, ensure you have the latest update. You also have to ensure your account is Public as private accounts cannot be switched to Business accounts.
  2. Open your app and go to your profile.
  3. Tap on the Settings icon at the top of your profile.
  4. Click on Switch to Business and select the Facebook page you want to associate your Instagram Business Account with.
  5. You will then be prompted to edit, keep or delete the contact information pulled from your Facebook page.
  6. Click on the ‘Done’ button and your account is all set up.

For more details about your Instagram Business Account, see here. If this article was helpful, then you would like Faith History’s interview with Julchit Dadi. Julchit is an Instagram expert, she spoke with Faith about best practices on the platform. You can go directly to the audio here

 

Featured image; Blogtrepreneur via Compfight CC